OneFootball Depth Analysis: Turning "Watching Football" into "Holding and Co-creating" - ChainCatcher

Original Title: A Deep Dive into OneFootball

Source: CoinList

Compiled by: Zhou, ChainCatcher

At the end of July 2025, the digital football platform OneFootball will conduct a public token sale on CoinList, raising a total of $3 million, with an FDV of $50 million. The project indicates that it expects to complete the TGE within this quarter. This article is published from an interview with Coinlist, aiming to showcase the OneFootball team's perspective on the fusion of football and crypto, as well as how they plan to bring millions of fans onto the chain.

What is OneFootball? What problems does it solve for fans?

OneFootball is the world's leading digital football platform, connecting over 200 million fans globally through scores, news, and live broadcasts from hundreds of clubs and leagues. Although the platform has built one of the largest and most active fan communities in the sports media field, the future of OneFootball will focus on shifting from "passive following" to "active digital ownership."

Currently, fans are unable to control their participation history and lack continuity: loyalty is "invisible", achievements are locked on various platforms, and identities are scattered among apps, social media, and ticketing systems. There is no lasting record to prove why they are true fans—the "fan journey" they build together with the club or fan community does not belong to them. As a result, the existing football ecosystem is highly fragmented, and true fans thus become "invisible".

OneFootball's solution is to create a universal layer that connects all digital football experiences. Based on the new global fan identity standard - .football ID, OneFootball brings fans closer to the game and gives them true ownership of their fan journey. From match predictions and interactions to offline viewing and voting participation, .football ID can serve as a portable "fan passport" to store achievements and accumulate reputation - thus creating a personalized and interconnected experience for fans. Therefore, OneFootball is not only creating a better fan experience but also establishing the default layer of participation and data in the football realm, enabling fans, clubs, and brands to co-create value in an open and interoperable economy.

What are the connections between cryptocurrency and football?

Football and crypto share a common "DNA"—both are deeply rooted in communities that thrive on passion, loyalty, and speculation/gambling. Just as web3 operates around shared ownership, tribal identity, and cultural memes, the 3.5 billion fans worldwide have long acted in a similar way—forming tight-knit communities, becoming engrossed in club rivalries, and speculating on match outcomes and transfer rumors. However, despite the immense emotional and time investment, fans have never had meaningful economic participation in the games. Crypto has changed that.

Cryptocurrency has opened up a new dynamic for fans: betting has become more skill-dependent, participation can be owned, and the fan identity itself can become capital. With the help of cryptocurrency, OneFootball merges "fans, finance, and ownership" - creating an engage-to-own economy, where fans can earn and allocate capital through their passion. .football ID acts as an on-chain passport, recording fans' lasting digital footprints, while $OFC rewards knowledge, loyalty, and participation. Through blockchain technology, OneFootball is paving the way for fans' real economic and social participation in the digital future of sports.

How does the club view the crypto trend?

Football clubs have long been at the forefront of cryptocurrency adoption, particularly in the realm of digital fan identity and engagement. While early NFT and fan token experiments were often seen as a "hype cycle", clubs are now viewing crypto as a core infrastructure layer for fan engagement — they recognize the need to provide supporters with new ways to engage, proof of loyalty, and exclusive rights. Recently, Barcelona launched the on-chain "Barca Pass" — an official digital passport for Barca fans to store memorabilia and showcase their fan identity; Paris Saint-Germain (PSG) has established a blockchain innovation studio with Matchain. The appeal for clubs is evident: crypto offers better data ownership, direct monetization channels, and deeper, more personalized fan relationships.

What qualifies as an "excellent on-chain fan"?

Excellent on-chain fans depend on the depth of their participation. The best fans do not just consume content—they co-create it. Outstanding on-chain fans foster a community atmosphere: hosting spaces, sharing insights, helping newcomers get started, and proudly supporting their clubs. True fans show up season after season—not just during hot topics or critical matches. Top fans understand the game and confidently make match predictions based on their football IQ.

OneFootball's mission is to make these "best fans" visible. From predicting match results, participating in voting, to watching games offline and supporting clubs across platforms, every action becomes a verifiable signal of loyalty. Through participation, on-chain fans will accumulate reputation capital over time—recorded in their .football ID, reflected in fan ratings, personalized rewards, and access to unique experiences. The beauty of on-chain support lies in its meritocratic, transparent, and sustainable nature—focused on proving your passion rather than just proclaiming it.

What is the incentive mechanism of OneFootball Credits (OFC), and how can it be earned, (burned) or used in voting, streaming, and community activities?

OneFootball Credits ($OFC) is the core functional token of the OneFootball ecosystem, used to reward meaningful participation and drive a new generation of fan-led experiences. Essentially, OFC enables fans, creators, and partners to interact with each other, unlock exclusive experiences, and collectively shape the on-chain future of football.

Fans can earn $OFC through in-app interactions such as match predictions, community challenges, and betting. The earned $OFC can be used for various functions within the ecosystem, including:

Payment Voucher: A payment mechanism for exclusive digital/physical assets, pay-per-view (PPV) live broadcasts, and in-app premium experiences.

Digital Football Identity: Fans can mint and grow their on-chain .football ID - this is a permanent identity that records achievements, match history, and purchasing behavior.

OneFootball Heads IP: Customize OneFootball Heads using $OFC - avatars in the OneFootball ecosystem, serving as digital identity representations.

On-chain creator rewards: $OFC supports a reward and tipping mechanism, allowing fans to support their favorite creators, community members, or content.

Exclusive Sale and Lottery: Participate in the lottery and claim limited editions using $OFC, including digital collectibles, souvenirs, and real-world experiences.

Governance: $OFC holders will gain governance rights to vote on proposals, guide the direction of the platform, and participate in decisions related to the ecological fund.

By unifying these use cases under a single token, $OFC becomes the connecting organization of the OneFootball participation economy - not only rewarding fans' time but also their knowledge, loyalty, and contributions to the broader football community.

OneFootball How to verify and incentivize high-quality fan engagement to ensure an active and credible ecosystem?

OneFootball combines on-chain identity, behavioral data, and gamification mechanisms to validate and reward meaningful participation. Each fan will create a .football ID to record their contributions within the ecosystem, including match predictions, voting, event participation, and collection holdings. This forms a verifiable fan score that reflects both activity levels and long-term loyalty.

Rather than rewarding superficial interactions, OneFootball's incentive system emphasizes sustainability, knowledge, and contribution. Fans can earn $OFC by participating in challenges, making accurate predictions, maintaining streaks, and engaging with the community. The more touchpoints and deeper the involvement, the stronger the on-chain reputation—thereby unlocking exclusive sales, higher-tier rewards, and customized experiences.

This approach ensures that the ecosystem is not only "active" but also "trustworthy"—built on verifiable reputation rather than inflated surface metrics. In the long run, the goal is to enable clubs to provide personalized rewards and experiences to their most loyal supporters based on this fan data in collaboration with partners; meanwhile, fans benefit from transparency, recognition, and the ability to migrate their fan identity across platforms.

OneFootball has made what early progress and real use cases (such as user growth, engagement metrics, partnerships with clubs/leagues)? How do these validate the platform model?

OneFootball has demonstrated significant real-world appeal, validating the product's market fit and its long-term web3 vision. Founded in 2008, the company is supported by numerous top clubs such as Manchester City, Liverpool, Paris Saint-Germain, Bayern Munich, Juventus, and more. The platform reaches over 200 million fans globally, has 30 million monthly active users, and maintains high engagement across mobile, desktop, and social channels.

In terms of collaboration, OneFootball works with over 200 clubs, leagues, football associations, players, and broadcasters to bring content to over 194 markets, and has a global video distribution network that covers around 250 high-quality publishing partners. This makes OneFootball one of the largest fan ecosystems in the world.

The Web3 pilot has also achieved strong results: OneFootball Club started well, aiming to reach 1 million users who have claimed their .football ID by Q3; OFC's first/second season activities accumulated 16 million wallet connections; there are nearly 550,000 OFC followers on X (Twitter); and over 260,000 have registered for the $OFC public offering waiting list. Early activities indicate that fans are eager for a new era of "ownership, rewards, and identity."

In summary, these advancements validate OneFootball's argument: combining existing outreach capabilities with crypto-driven infrastructure can transform the fragmented fan experience into a unified ecosystem—supported by real engagement, strong distribution, and consistent incentives.

12 months later, what will the "ideal fan experience" on the platform look like?

In 12 months, the ideal OneFootball experience should be seamless, social, and fully on-chain. Fans first receive a .football ID, which will become a passport across platforms, clubs, and events. With their involvement—match predictions, club voting, offline viewing, gaming against friends—each action is recorded in their personal profile, building a verifiable fan reputation. This unlocks tiered rewards, exclusive merchandise, special content, and experiences that can only be accessed with a token threshold.

Fans' $OFC earnings and participation history will not be idle—they will be used to "bet" on match results, tip creators, climb community leaderboards, and collectively shape the roadmap of OneFootball Club. In short, fans are no longer just "watching the game" — they have their own journeys, shape their own experiences, and earn from their passion in a global, interoperable football economy.

What is the best way to participate in the OneFootball community?

The best path is to first claim your .football ID in the OneFootball App to start building your on-chain fan identity. Then, you can go to X (Twitter) @ofc_the_club to join the discussion, where the community will hold Spaces and share the latest updates. If you want to join a growing community of core fans, you can enter the official Telegram group OneFootball Club: which provides a place to connect with other fans, earn rewards, and shape the future of football support together.

During the limited-time window, the public offering of $OFC on CoinList provides supporters with an unprecedented opportunity: to acquire $OFC on community-first terms — meaning fans can participate at the same valuation as private investors and enjoy the best allocation arrangements among all stakeholders. There are no inflated premiums or "backdoor" advantages — just a fair, transparent opportunity for fans to participate equally. Football starts from the community, and OneFootball will ensure that early supporters are rewarded in the club-building process rather than being marginalized.