The Trump Billionaires Club mobile game is here! TRUMP token players grab a share of millions

The official X account of the TRUMP meme token announced that it will launch a mobile game called “Trump Billionaires Club”, specifically designed for Trump fans, where players have the opportunity to share $100K worth of TRUMP token rewards. Set in New York, this 3D mobile game powered by OpenLoot allows players to build a business empire and win prizes using TRUMP tokens.

Trump Billionaires Club Mobile Game Detailed Explanation

! Trump Billionaires Club

According to people familiar with the matter, entrepreneur Bill Zanker, the initiator of the TRUMP token, plans to release the mobile game called “Trump Billionaires Club” on the Apple App Store and online platforms by the end of December. The gameplay’s trailer features a Trump-like voice urging players to become billionaires as part of a broader campaign aimed at boosting the meme coin.

This 3D game set in New York allows players to use TRUMP tokens for in-game activities, build a business empire, and gain influence or win prizes for doing so. Freedom 45 Games LLC, the company that developed the game, will offer $100K worth of TRUMP tokens as a prize pool. According to people familiar with the matter, the game has been authorized to use Trump’s name, indicating that it is an official part of the Trump brand ecosystem.

Three major attraction mechanisms of mobile games

Million Dollar Reward Pool: Freedom 45 Games LLC is offering $100K worth of TRUMP tokens as in-game prizes, enticing players to participate

Trump Brand Immersive Experience: The game features Trump’s own voice (or imitation voice), set in New York, where players play the role of a business tycoon

Token Utility Empowerment: The TRUMP token is no longer just a speculative tool but a functional currency within the game

This strategy of repackaging speculative tokens into in-game currencies follows a common GameFi pattern: boosting token prices through eye-catching transactions and retail speculation. However, this is not Zank’s first attempt. Previously, he had tried to launch a Trump-branded digital wallet to drive up prices, but ultimately failed. More recently, there are plans to set up a digital asset management company to collect this token, with the goal of raising up to $10 billion.

The Total Crisis of Trump’s Crypto Empire

! Trump Mobile Game

The launch of the Trump Billionaires Club mobile game reflects not only the crisis of the TRUMP token but also the systemic challenges facing the entire Trump crypto empire. This is not the only asset related to the Trump brand to see a decline.

American Bitcoin Corp., co-founded by Eric Trump, has fallen 78% since its listing in September, affected by the overall downward trend across the industry. World Liberty Financial’s token, WLFI, co-founded by President Trump and his heirs, also fell 36%. Another internet meme coin associated with Melania Trump is down 98% from its peak, almost completely returning to zero.

These data show that despite the Trump family’s extensive layout in the cryptocurrency field, the market’s enthusiasm for these branded tokens is rapidly fading. Bill Zucker, who has a long history of working with Trump, has co-authored a book published in 2007 and collaborated with him on several high-profile projects, including a crowdfunding website and a series of NFTs featuring Trump’s superhero image.

Over the years, Zank has established at least six president-related businesses, including Trump-branded shoes, watches and fragrances. Fight Fight Fight LLC, a company owned by Zank, issued TRUMP tokens. This deep commercial binding means that the success or failure of TRUMP tokens is not only about the interests of investors but also directly impacts Zank’s own business empire.

Analysis of the success probability of mobile game bailout

Can the Trump Billionaires Club mobile game successfully salvage the decline of the TRUMP token? From historical experience, GameFi projects have indeed performed miracles in the 2021 bull market, with games like Axie Infinity once causing their tokens to skyrocket dozens of times. However, the current market environment has changed fundamentally. Investor enthusiasm for the “Play-to-Earn” model has cooled significantly, with many GameFi projects quickly returning to zero after a brief period of hype.

The biggest challenge for TRUMP mobile games is how to convert Trump’s brand fans into long-term active gamers. A $100k reward pool may attract a large number of users to download and try in the short term, but these users will quickly churn if the game itself lacks playability and sustained appeal. More importantly, the game needs to create real demand for TRUMP tokens, not just short-term speculative hype.

From 88M to 12M: The Crash Crisis of the TRUMP Token

President Trump’s branded token, which briefly reached a market capitalization of $88M when it was launched just days before the 2025 presidential inauguration, has since experienced a catastrophic decline. According to CoinGecko data, the token’s market capitalization has shrunk by about $76M, falling below the $12M mark as of this week, a drop of up to 87%. This crash decline is not uncommon in meme coin history, but it is still alarming considering President Trump’s brand influence.

Bill Zank has experimented with several strategies to stem this free-falling decline. In May, he hosted a high-profile private dinner featuring the token’s major holders, attended by Trump himself. The news of the dinner briefly pushed up the token’s price, but then it fell again. The dinner also sparked protests and criticism about conflicts of interest, as the incumbent president’s involvement in promoting speculative tokens tied to his own brand was unprecedented in modern American history.

While Trump-related entities receive fees through token activity, trading volume remains low. This indicates that the market’s interest in the token is rapidly fading, and the mere brand effect can no longer support the price. In this context, launching a mobile game becomes Zanke’s latest attempt to rekindle market enthusiasm.