Tether launched the US compliance stablecoin USA₮ to compete with rivals like Circle and capture the US market.

Tether has officially launched its new US compliance stablecoin USA₮, aimed at complying with the recently introduced GENIUS Act in the United States. By appointing a former White House official as CEO and collaborating with well-known institutions such as Anchorage Digital and Cantor Fitzgerald, Tether is actively transforming to enter the more strictly regulated US market, challenging USDC's dominance and consolidating its position as a leader in the global stablecoin market.

New stablecoin USA₮ Targeting the US Market

As the world's largest stablecoin issuer, Tether has announced the launch of its new dollar-backed stablecoin USA₮, marking a strategic shift towards the U.S. market. The token is designed to fully comply with the recently passed GENIUS Act, which is new legislation regulating the issuance of stablecoins in the United States. This move demonstrates Tether's commitment to adhering to local regulatory standards in order to gain a competitive advantage in the increasingly regulated digital asset market.

Tether has appointed former White House Crypto Council Executive Director Bo Hines as the CEO of Tether USA₮. This personnel appointment is seen as a key step for Tether to navigate the complex and ever-changing regulatory environment in the United States. Company CEO Paolo Ardoino emphasized that Tether's goal is to make USA₮ "more transparent, more resilient, more accessible, and more unstoppable than ever before."

Strong partnerships build trust

In order to enhance market trust in the new stablecoin, Tether has established partnerships with two well-known institutions:

• Issuer: USA₮ will be issued by Anchorage Digital, the only federally regulated crypto bank in the United States, to ensure its Compliance.
• Custodian: Cantor Fitzgerald will serve as the reserve custodian and primary dealer for the stablecoin. Cantor Fitzgerald has a deep partnership with Tether, and its involvement is aimed at enhancing market confidence in the USA₮ reserves.

In addition, Tether will utilize its Hadron platform to manage the issuance of USA₮. Hadron is a tokenization technology designed to bring real-world assets into the digital space, which will help USA₮ integrate into a broader ecosystem of tokenized assets.

Tether's Strategic Transformation and Future Outlook

The launch of USA₮ reflects Tether's increasing focus on the US market. With the implementation of stablecoin regulations in the US, Tether is actively leveraging the new rules to expand its business into institutional markets such as payments, interbank settlements, and crypto trading. This strategic transformation enables it to compete directly with major competitors like USDC, which has a strong influence in the US market.

In addition to its stablecoin business, Tether is also actively exploring other investment opportunities, such as increasing its investments in the gold sector. This multi-faceted approach highlights Tether's ambition to maintain its leadership position in the rapidly expanding digital asset market.

Conclusion

The launch of USA₮ by Tether marks a key turning point in its development journey. This move signifies that Tether is transforming from an entity primarily active in offshore markets to a player that actively embraces regulation and is committed to succeeding in the world's largest financial market. By placing Compliance and strategic partnerships at its core, Tether aims not only to consolidate its leadership position in the stablecoin space but also to become a key force in shaping the future of the digital financial landscape.