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OnePay, the fintech platform majority-owned by Walmart, has expanded its crypto asset portfolio in two main phases, listing “more than a dozen” new tokens. The app, which launched its crypto service in January with only Bitcoin (BTC) and Ethereum (ETH), has added assets such as Solana (SOL), Cardano (ADA), Bitcoin Cash (BCH), PAX Gold (PAXG), Sui (SUI), Polygon (POL), and Arbitrum (ARB) with this latest update.
Ron Rojany, General Manager of Core App & Crypto at OnePay, stated that they set a “high bar” in asset selection, highlighting four criteria: demand, liquidity, regulatory clarity, and long-term use. Rojany said, “Rather than chasing the newest asset, we are focused on offering a carefully selected set of assets that align with how our customers use and think about money.”
While OnePay did not share user numbers, it reported observing “strong engagement,” particularly among customers new to crypto. The platform positions itself as a "super app" similar to the US WeChat model, bringing together high-yield savings accounts, credit/debit cards, loans, and Wi-Fi plans, as well as a digital wallet usable in Walmart stores and on its website, all under one roof. Walmart's US operations reported net sales of $462.4 billion in fiscal year 2025.
A similar trend is observed in the sector: Coinbase CEO Brian Armstrong announced a plan for a crypto super app encompassing credit cards and payments; Japan-based Startale Group announced it will use the funds raised from its $50 million Series A round to develop a super app integrating payments and asset management. On the regulatory side, US Securities and Exchange Commission Chairman Paul Atkins stated in July that he instructed his staff to develop guidance and proposals that will "bring this super app vision to reality."
Rojany summarized the company's approach by saying, "We are still in the early stages, and our focus is on building the crypto platform right: creating a reliable, secure, and intuitive experience for everyday customers."
#WalmartOnePayAddsMoreCryptoTokens
#CreatorLeaderboard
📰 Retail Giant Delves Deeper into Crypto
OnePay, the fintech platform backed by US-based retail giant Walmart, has taken a significant step towards expanding its crypto strategy. The platform has aggressively grown its product portfolio by listing more than 10 new crypto assets in a short period, positioning itself as a "gateway to crypto for mainstream users."
Initially offering only Bitcoin and Ethereum, OnePay has added leading altcoins such as Solana, Cardano, Polygon, and Arbitrum to its platform with this latest update. This expansion occurred gradually over several days, bringing the total number of listed assets to "more than a dozen."
Company management specifically emphasizes that this move is not random. Listing criteria are defined as demand, liquidity, regulatory compliance, and long-term use case. This approach reveals a goal of building a more sustainable and institutionally focused crypto ecosystem rather than following speculative memecoin trends.
At the heart of OnePay's strategy lies a much larger vision: the "super app" model. The platform not only offers cryptocurrency trading services; it also integrates savings accounts, credit cards, loans, and digital wallets, bringing financial services together under one roof. This structure allows users to manage both traditional finance and digital assets through a single application.
The most critical factor behind this move is Walmart's massive customer network. With the company's projected US sales exceeding $462 billion by 2025, the size of OnePay's potential user base is clearly evident. This represents an unprecedented level of "retail integration" in terms of cryptocurrency adoption.
From a market perspective, this development shows that cryptocurrency is increasingly becoming "part of everyday finance." Simple and integrated solutions targeting new crypto users are seen as the new driving force behind growth in the sector.
In conclusion, this development, framed under the hashtag #WalmartOnePayAddsMoreCryptoTokens, is not just a listing announcement; it's a strong signal that a new phase has begun in the mass adoption of cryptocurrency. With retail giants entering the game, crypto now looks set to become not just an investment vehicle, but an integral part of daily financial life.