Harley-Davidson reveals new 'multi-year' partnership and confirms exciting America 250 plans

NodeGuardian · 2026-02-26T09:33:35+00:00

Harley-Davidson has renewed its partnership with Milwaukee World Festival, enhancing the Summerfest experience for music and motorcycle fans. Notably, they will sponsor the 2026 closing fireworks for America's 250th anniversary with special benefits for Harley Owner's Group members.

NodeGuardian

2026-02-26 09:33:35

Abstract generation in progress

Harley-Davidson has announced a new multi-year partnership with Milwaukee World Festival, Inc., the producer of Summerfest, solidifying their 35-year collaboration. The partnership aims to enhance the festival experience for music fans and Harley riders and will feature Harley-Davidson sponsoring Summerfest 2026’s closing fireworks display to celebrate America’s 250th anniversary. Harley-Davidson CEO Artie Starrs expressed excitement about celebrating this milestone in their hometown of Milwaukee, with special perks for Harley Owner’s Group members and dedicated event spaces at Summerfest.

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