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Strategy (formerly MicroStrategy), led by Michael Saylor, is showing a significant unrealized loss on its Bitcoin holdings as of February 2026. The company holds approximately 713,502–714,644 BTC, acquired at an average price of $76,052–$76,056. If the Bitcoin price falls to around $67,000, the loss reaches approximately $6.5 billion (some sources report between $6 and $7.18 billion). These figures are reported by CoinDesk, Yahoo Finance, and other reliable sources as of early February 2026. Since the loss is unrealized, it doesn't represent a cash loss unless the company sells its Bitcoin, but it does put pressure on its balance sheet and stock performance.
#StrategyBuys1,142BTC
🔹Purchase cost: Approximately $90 million
🔹Average purchase price: ~$78,815 / BTC
🔹Total accumulation cost: ~$54.35 billion (average ~$76,056/BTC)
Saylor officially announced this purchase, emphasizing that the company will not abandon its Bitcoin strategy and will remain committed to its long-term HODL and accumulation policy despite volatility. Strategy's continued purchases despite the panic selling in the market are being interpreted as a "legendary dip buy" in the crypto community.