The Truth About Expedia Group Inc: Is This Travel Giant Still Worth Your Money in 2026?

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This article examines whether Expedia Group Inc (EXPE) remains a worthwhile travel booking platform and investment in 2026, considering its app experience, deals, rewards, and competition. It concludes that while Expedia is still a solid, convenient choice for many travelers, it’s no longer the automatic “no-brainer” due to increased competition and the need for users to cross-check prices. For investors, the company’s performance is tied to travel demand, competitive pressure, and its strategies to retain users through technology and loyalty programs.

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