Let's not talk about Xibei's matters. Jia Guolong's more astonishing move is spending 500 million yuan over the past decade to fail 11 sub-brands. You can call him a "serial entrepreneur" or refer to his "entrepreneurial resilience," but this once again proves that "not giving up" is in the blood of many entrepreneurs. The details are as follows——1. Xibei Oatmeal Workshop / Oatmeal Noodles: Launched in 2016, only tested internally at the R&D small courtyard, and shut down before official market launch. The subsequent oatmeal noodle brand was also suspended in the same year. 2. Maixiang Village: Launched in 2017 with an investment of 30 million yuan, but was discontinued after only 3 months of operation, making it an early fast-food attempt by Jia Guolong that suffered quick losses. 3. Manman Yuanqi Date Cake: Launched in 2017 and received funding, but later the brand's official website went offline, and there are no related stores in the market. 4. Super Meat Sandwich: Launched in 2018, opened more than ten stores in cities like Beijing and Shanghai, but due to continuous losses, it was fully closed in 2020. 5. Xibei Yogurt Shop: Launched in 2019, quietly closed in 2021. 6. Gongchangzhang: Planned to launch in 2020 but ultimately failed, declared failure before officially opening. 7. Jia Guolong Kung Fu Cuisine: Launched in 2020 and was temporarily halted; later transformed into a pre-made meal retail brand but did not become the expected core growth driver. 8. Jia Guolong Chinese Fortress: Launched in 2022, opened 53 stores in Beijing, all closed by 2024; the upgraded "Long Fortress" operated for just over a month before closing. 9. Jia Guolong Small Pot Beef: Launched in 2023, later renamed and adjusted to a braised rice and mixed noodle brand, but ultimately closed. 10. Xibei Little Cow Braised Rice and Mixed Noodles: Launched in 2024, but eventually shut down. 11. Long Fortress: Transformed from Jia Guolong Chinese Fortress, encountered failure during the exploration of the sinking market in Hohhot in 2024, and all local stores closed. Sometimes, we have to admit—① Success in entrepreneurship and making money depends heavily on luck; the probability of repeated success is very low; ② It's said that crossing industries is difficult, and crossing categories or brands is even harder, even for veterans; ③ Winning big once and maintaining it is a discipline many wealthy people find hard to follow.