Alibaba responds to Qianwen "crashing"! Launches Spring Festival event with 3 billion yuan in red envelopes

K-LinePoet · 2026-02-06T04:26:01+00:00

On February 6th, Qianwen APP launched the "Spring Festival 3 Billion Free Orders" event, allowing users to get free milk tea through AI. Within three hours of the event going live, over one million orders were delivered, but some users experienced system failures. This event is the largest Spring Festival investment in Alibaba's history, aiming to integrate AI into daily life. Users can use free order cards to purchase New Year goods and takeout.

K-LinePoet

2026-02-06 04:26:01

Abstract generation in progress

Spring Festival AI Battle Goes Crazy!

On the morning of February 6th, the Qianwen APP’s “Spring Festival 3 Billion Free Orders” event officially launched, launching a milk tea campaign and inviting people nationwide to order free milk tea with a single AI-generated sentence. According to Alibaba, less than 3 hours after the event went live today, the Qianwen APP had already distributed over 1 million free milk tea orders.

After the event started, the Qianwen APP experienced minor system outages in several regions across the country. Some users opening the event page found that the “Qianwen Guest” page was unclickable, with the message “The system is having a little trouble, please try again later.” Aside from the event page, the Q&A feature remained fully functional.

Alibaba responded, “We are urgently allocating more resources to ensure smooth operation.”

A representative from the Qianwen APP stated, “We hope that through the Spring Festival big free order event, we can invite people nationwide to experience a new way of life in the AI era, integrating AI into their real-life consumption.”

This year’s Spring Festival AI battle is highly intense. The “Spring Festival 3 Billion Free Orders” event by Qianwen is the largest investment in Alibaba’s history of Spring Festival activities and the highest expenditure in the Spring Festival AI war.

Earlier, on January 15th, the Qianwen APP integrated with Alibaba ecosystem scenarios such as Taobao Flash Sale, Alipay, Taobao, Fliggy, and Amap, launching AI shopping features.

The event page of the Qianwen APP shows that the first wave of free order activities runs from February 6th to February 12th. All users who update the Qianwen APP can receive a 25 yuan no-threshold free order card for free, which can be used not only to get free milk tea but also to buy New Year goods on Taobao Flash Sale or order takeout.

Some netizens calculated that if a family of six participates in the Qianwen free order event, they can get a 275 yuan no-threshold free order card in just 5 minutes. If used to order Lemon Tea from Mixue Bingcheng, they could enjoy 84 free cups.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.