Three-year omnichannel sales target exceeds 100 billion, JD.com and vivo sign strategic cooperation agreement

Tech Home February 3rd News, JD.com and vivo signed a strategic cooperation agreement on February 2nd, clarifying the strategic goal for vivo to achieve over 100 billion yuan in sales across all channels on JD.com within the next three years.

According to the agreement, both parties will leverage their respective strengths, focusing on three key areas: user operations, co-creation of products, and deepening engagement across all channels, to implement strategic cooperation between vivo, iQOO, and JD.com. At the same time, through continuous innovation in products and services, both sides will jointly promote sales growth across multiple categories including smartphones, tablets, headphones, smart wearables, and IoT products, exploring new directions for industry growth.

In terms of user operations, JD.com and vivo will focus on target users, deepen refined operations and full lifecycle management, and build user assets through joint marketing, content co-creation, exclusive product planning, and membership system integration.

In product co-creation, JD.com will rely on its super supply chain to work closely with vivo and iQOO, continuously improving the full lifecycle operation efficiency of various product categories, achieving increased sales and enhanced brand reputation. The two sides will also develop new products around the concept of “first-mover” customization IP rights and dedicated services through JD.com’s “First Mover” initiative, as well as C2M (Note from IT Home: reverse customization) models to create more differentiated products. In terms of services, both sides will enhance the entire process of pre-sale, during-sale, and post-sale service保障体系, expanding more service rights.

In all-channel development, both parties will optimize the user experience across online and offline channels based on JD MALL, JD Home, and joint brand stores of JD & vivo, which number in the thousands. By 2026, they plan to deeply cooperate with over 7,000 stores, focusing on key regions, and building a channel ecosystem through strategies like “One City, One Design” and retail management upgrades. Additionally, leveraging JD’s same-day delivery capabilities, both sides will further develop an O2O collaboration model.