2026-01-17 16:30:18

SocialFi and DeSoc projects initially gained a lot of attention — claiming to use cryptography to completely transform the social media ecosystem. So what happened? Most projects failed, and the root cause is actually quite simple: they got the direction wrong from the start.

These platforms are mainly designed for Web2 users, but Web2 users simply don't care who controls their data, nor are they concerned about making money. They just want a user-friendly product. However, SocialFi and DeSoc neither meet the needs of the crypto-native community nor attract mainstream users — resulting in both sides missing out.

In other words, these projects overlooked a fundamental fact: to succeed in the crypto ecosystem, you first need to understand what your users actually want.

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MerkleTreeHugger

· 01-20 15:45

There's nothing wrong with that. SocialFi is a typical self-entertainment project; after all this effort, I finally realize no one is interested.

Neither side benefits; this is the outcome.

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GateUser-cff9c776

· 01-20 15:03

A typical supply and demand curve reverse operation, forcing both markets to be squeezed, ultimately ends up not satisfying either. To put it simply, it's because they haven't clearly identified who their target audience really is.

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ZkProofPudding

· 01-20 13:52

There's nothing wrong with that; it's a typical case of working behind closed doors.

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Tokenomics911

· 01-17 17:00

Basically, it's just typical pie-in-the-sky talk, not appealing to Web2 retail investors, and the crypto community also looks down on it, it's awkward.

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GateUser-4745f9ce

· 01-17 16:56

Basically, these projects have an overly inflated sense of themselves and haven't understood the market at all.

They've offended both sides.

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RiddleMaster

· 01-17 16:52

In plain terms, it's overdoing the trend chasing; it neither focuses on the crypto circle nor pleases the general public.

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Lonely_Validator

· 01-17 16:45

That's right, SocialFi is a typical case of "being too eager to make money," resulting in neither side benefiting.

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SchrodingersPaper

· 01-17 16:39

Oh no, you're so right... Deserving of the double-edged outcome.

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AirdropFatigue

· 01-17 16:39

To be honest, the SocialFi scheme is just a big pie-in-the-sky that’s getting tiresome; no one really cares about those tokens.

These people are just hoping that the exploiters can save them, but in the end, they can't even get any tokens.

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