Futures
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TradFi
Gold
One platform for global traditional assets
Options
Hot
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Unified Account
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Demo Trading
Futures Kickoff
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Demo Trading
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Launch
CandyDrop
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Launchpool
Quick staking, earn potential new tokens
HODLer Airdrop
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Launchpad
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Alpha Points
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Futures Points
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Incentives, can they retain DeFi users? The answer might be disappointing.
Many people misunderstand a fundamental fact: protocols don't lose users because incentives run out and they just run away. The real killer move is—when risk-adjusted returns fall back to realistic levels, users will completely exit.
What lies behind the seemingly impressive TVL data? A large amount of subsidy-driven participation. During the incentive period, these funds flood in seemingly explosively, but in reality, they are just "rented users" temporarily attracted, not genuine long-term demand.
Around 2026, this wave of incentive cycles will reach a turning point. As subsidies gradually withdraw, these inflated numbers will quickly return to rationality. DeFi projects that rely solely on rewards to attract traffic will face severe survival pressure.
The ones that can truly survive must be those protocols that can still provide real value even without incentives—either with competitive fees, innovative features, or a strong ecosystem. Relying solely on issuing tokens for subsidies is becoming increasingly fragile in the face of a bear market.