HyperCroc's recent move is quite interesting. Just one phrase: "gcroc say it back!"—seems like a simple interaction, but in fact it's a precise community engagement tactic. No lengthy storytelling or marketing routines, just directly tapping into participation and identity.

This approach is consistent with their collaboration logic with Bantr. They don't rely on complex topics to generate hype, but instead use simple and powerful actions to encourage spontaneous community participation—this kind of approach that hits the heart is much more effective than piling up concepts. It's clear that the project team has a good understanding of community psychology.