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X Platform Officially Announces Suspension of InfoFi Application
Nikita Bier, Product Lead of X (formerly Twitter), issued an official statement that the platform will prohibit any applications that incentivize users to post on X for profit. This policy adjustment directly impacts Web3 applications like KaitoAI, which has officially shut down its "Yaps" feature—originally allowing users to earn tokens by posting content.
This policy shift reflects a tightening attitude among mainstream social platforms toward the InfoFi (information financialization) model. The once-booming content incentive track is facing growth bottlenecks. The shutdown of KaitoAI indicates that even projects with funding backgrounds struggle to counteract platform policy restrictions. Industry insiders point out that this signals Web3 applications need to rethink their collaboration strategies with traditional internet platforms, as purely content incentive models may have reached their ceiling.