I recently heard that the product team of a major social platform is going to strictly regulate a certain phenomenon, which made me realize that this track might really be about to change.

Honestly, many Crypto projects have taken a detour over the past two years. They used to spend big money to find KOLs to set the tone, but later found that the results were unstable, and it was actually more effective to let ordinary users compete to create content and spread it spontaneously. That’s why InfoFi suddenly became popular.

But the problems are gradually surfacing—disorderly content competition has indeed led to a lot of chaos. Regulatory tightening is actually forcing project teams to make changes.

So what should be done? The answer might be simpler than expected. Instead of continuing to bet on content dissemination, it’s better to focus on solidifying Telegram and Discord communities. By designing more engaging character systems and activity incentive mechanisms, users can learn something while participating in the community and naturally become project promoters.

Coupled with more creative badge task designs, guiding users to promote while completing tasks—this not only meets the dissemination needs but also appears more regulated and orderly. Instead of passively responding to policy changes, it’s better to proactively upgrade gameplay.