2026-01-16 01:25:31

Recently, there has been a wave of policy adjustments in the social creation ecosystem. Cookie DAO announced the immediate shutdown of the Snaps platform and all related creator incentive activities, due to deep negotiations with X platform regarding API usage and guidelines, with both parties still uncertain about the feasibility of such reward models in the future.

In simple terms, X is currently redefining the boundaries of developer API usage. X product lead Nikita Bier revealed that the team is revising relevant rules to explicitly prohibit applications that incentivize users to post on X through reward mechanisms—such as the once popular infofi project. This means that the previous "post and earn" creator incentive model is now facing compliance pressure.

Cookie DAO's approach is to first freeze all ongoing Snaps activities and communicate individually with the involved project teams. The situation is indeed complex—dealing with already paid activity fees and previously promised rewards. Although there is no comprehensive solution yet, they stated they will negotiate on a case-by-case basis according to fairness principles. The platform has also backed up data for all active activities and will gradually inform creators of updates moving forward.

It is worth noting that this adjustment only affects the Snaps business line; other Cookie products are unaffected. Another highlight is that Cookie has been developing a real-time market intelligence tool, Cookie Pro, over the past six months, with plans to officially launch in the first quarter. This may represent a new direction for them after the creator incentive model cooled down.

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EyeOfTheTokenStorm

· 01-18 17:28

From historical data, this is a typical market clearing triggered by policy risk. X tightening API boundaries essentially involves distinguishing genuine growth from false incentives. I've seen this logic too many times.

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WalletDoomsDay

· 01-18 13:33

So much for earning money while posting, now it's really over Both compliance and API issues, X is gradually closing all the loopholes for exploiting the system Can Cookie Pro save the day? I'm a bit doubtful This wave of changes feels like the entire incentive ecosystem will have to be reshuffled

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AirDropMissed

· 01-16 12:57

Another incentive model has failed, X is indeed tightening this round. Now we have to wait for Cookie Pro, not sure if it can save the situation. Snaps is down, are there any other options, brothers? X's rules are getting stricter, and the earning threshold is higher. Wait, how will the paid fees be handled? Is anyone following up? Can Cookie Pro make a splash in the first quarter? A bit期待. This is the moment when Web3 creativity is shattered by reality. Compliance pressure is unavoidable for everyone. Creators who relied on this to make a little money before must be feeling very uncomfortable. It seems that the playability of this industry is getting worse and worse.

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CryptoMom

· 01-16 01:55

Another incentive model has died, and X is starting to tighten up Snaps are freezing this quickly? It seems X is really going to regulate this gameplay So in the future, "making money" on X won't be so easy, this wave is a bit painful for creators Cookie shifting to an intelligence tool, is it giving up or a new growth point? Policy changes, how many projects will need to adjust accordingly? Those already paid fees... how will they be handled in the end? Will anyone suffer losses? Projects like infofi are probably trembling now It feels like the Web3 incentive model needs to be reshaped every so often Is X's move this time about regulating the market or clearing the field? It looks like the dream of "posting to earn" is about to wake up

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LowCapGemHunter

· 01-16 01:48

Coming again with shutdowns, this model should have been phased out long ago Both compliance and uncertainty, in plain terms, X doesn't want you to play like this anymore Can Cookie Pro's launch save the day? I'm a bit hopeful How many creators will suffer heavy losses with this drop Snaps is gone, what about those who invested before... negotiate one by one? Sounds complicated X has wielded the compliance stick, other platforms should also be cautious The key is whether those already received rewards can be secured, that's the real issue The path to making money is getting narrower and narrower, switching early is the right way

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SnapshotBot

· 01-16 01:47

Another "earn while posting" model has failed, and X tightening its API is no joke. Oh my, this means creators' incentives will have to be reshuffled entirely. Can Cookie Pro save the day? A strict compliance crackdown—no one can escape. What was the hype around infofi before? It’s now become a cautionary tale. Really, after this round of adjustments, I don’t know how many projects will need to reorganize... The promised fair negotiation now depends on how they compensate those who have already paid. Freezing Snaps on Cookie feels like waiting for X’s final decision; perhaps other platforms’ incentive models will also need to be reevaluated.

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OffchainWinner

· 01-16 01:46

Another wake-up call in the wave of "making money while staying compliant"... X is really starting to tighten restrictions, the infofi approach now looks like boiling a frog in warm water. Can Cookie Pro save the day, or is it just another gimmick before a scam? The shutdown of Snaps feels like it was long overdue; who still expects daily posts to be cashable... But the data backup measure is quite responsible; at least they didn't just run away and shift the blame. Compliance pressure is like a sword for creators' motivation; no one can escape it.

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Deconstructionist

· 01-16 01:42

Another wave of compliance storms, is Snaps cooling down? It was obvious early on that this model wouldn't last long. X is tightening the screws, in plain terms, not allowing apps to exploit rewards anymore. Projects that rely on rewards to gather users should reflect on themselves. Can Cookie Pro succeed... I’m not very optimistic about the team shifting their creative focus. The hardest hit this time are the creators; their money and promises are frozen, and negotiations are always a hassle. Compliance has always been a nightmare for crypto projects, and X making moves makes it even more uncomfortable.

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ParanoiaKing

· 01-16 01:33

Another wave of cuts? It seems that the path of creator incentives is no longer viable. Well, now the dream of earning money while posting is shattered... X really dares to cut. Can Cookie Pro launch to save the day? It still feels a bit uncertain. X says no to reward-induced posting, so how did infofi users do it before? Compliance pressure is coming, no one can escape. In other words, creators will have to find another way out. These days, it's too tough.

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fren.eth

· 01-16 01:27

Another wave of policy crackdown? This time it's Snaps. Why did X suddenly become so strict... Forget it, the previous approach of posting and earning at the same time was indeed a bit risky. With the earning methods gone, it all depends on what tricks Cookie Pro can come up with. The era of earning while posting might really be over. The current environment is indeed different. X changing its rules is also crazy, practically messing up the creator ecosystem... But on the other hand, such restrictions do make sense. This is the norm in Web3. Whenever policies change, it's chaos everywhere, and it’s tough for creators who rely on Snaps for a living. The slot has been frozen, but Cookie says it will "negotiate fairly"—sounds very Web3... As long as it can be fulfilled, that's good enough.

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