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Kaito founder Yu Hu announced a strategic shift in mid-January. The platform has decided to gradually shut down the YAPS system and traditional incentive rankings, and instead build a more mature commercialization system.
The new core product is Kaito Studio—essentially a collaboration platform that precisely matches brands with high-quality creators. This is no longer a "everyone can participate" model, but emphasizes the quality of cooperation and long-term value through professional operations. Brand owners conduct targeted deep collaborations with top creators based on specific needs and evaluation standards.
The product coverage is extensive. Mainstream social channels like X, YouTube, and TikTok can all be integrated, enabling brands to achieve cross-platform one-stop creator marketing, saving the trouble of multi-party coordination.
What’s even more noteworthy is the expansion of the business scope. Starting from the cryptocurrency field, it now extends into finance, technology, AI, and other broader sectors. This means Kaito is no longer just a Web3 tool but is evolving into a universal creator economy platform.
The KAITO token maintains a central role in this new system, continuing to facilitate value circulation and incentive mechanisms within the ecosystem. The entire upgrade logic is very clear: shifting from an incentive-driven approach to a value-driven approach, from quantitative growth to qualitative deepening.
Now it's really about competing on quality. How do retail investors survive?
Cross-platform one-stop listening sounds convenient, but I'm worried that in the end, the top players will take the profits while the grassroots get the leftovers.
From crypto tools to financial AI, they're doing everything. The scope is indeed broad, but do retail investors still have a chance?
Maintaining the ecosystem with tokens, but the key is whether the token's value can be sustained.
Qualitative deepening sounds high-end, but honestly, it's just about elitism.
This shift is a bit harsh for small creators.
From incentive-driven to value-driven, sounds nice, but isn't it just about squeezing the mid-tier creators?
Cross-platform one-stop service, sounds good, but it depends on whether the Brand side will buy it.
Can KAI hold up? That's the real question.
In the crypto world, this set-up still ends up being a game where the top players eat the meat and retail investors drink the soup.
From a Web3-specific platform to a general platform, just being able to survive is already good.
Feels like they're just telling stories to attract funding, haha.
This round of adjustment, small accounts are really struggling.
What’s the deal now? Only top creators deserve to make money?
From an incentive-driven approach to a value-driven approach, it sounds sophisticated, but in reality...
Cross-platform one-stop? It just seems like trying to dominate all tracks.
KAITO token’s status remains unchanged... what about long-term holders?
What sounds nice is optimization, but frankly, it’s just a shrinking circle.
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Shutting down YAPS? What about my previous points? That operation is a bit harsh.
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One-stop cross-platform marketing sounds good, but will brands still only look for big V influencers? Smaller creators might be out of luck.
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Expanding from Web3 to FinTech AI, it seems like they want to create a universal platform. The track indeed broadened.
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I support a quality-driven approach, but I'm worried about whether the KAITO token will be diluted. How to ensure value circulation?
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Everyone should be able to participate, but it has to become exclusive to the top players. This transition is a bit sudden, and the small account communities are going to blow up.
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A one-stop solution for brand advertising is a good idea; it all depends on how well it's executed.
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It feels like they're going for a boutique route, but the risk is that the market has shrunk.