Imagine if a project like $GOG actually pumped after spending over a year grinding with zero fees—just building out a massive TikTok presence, millions of views, killer original content, and drawing in normie audiences from mainstream creators. That would be genuinely bullish for the community. The kind of move that validates grassroots web3 projects actually have real cultural staying power, not just hype cycles. When you're putting in that much work with zero monetization upfront, and still pulling in that kind of reach and engagement? That's the real deal.