2026-01-15 21:49:18

Kaito AI has announced the termination of the 'Yaps' and 'Leaderboard' services. In conjunction with this, Kaito has revealed the launch of a new service, 'Kaito Studio'.

This new service leverages Kaito's advanced analytical capabilities to support the discovery and selection of creator talent sought by projects. In other words, it marks a shift from traditional KOL marketing.

From screening functions to marketing support—this is not just an expansion of platform features but a fundamental transformation of the business model itself. It appears to be a strategic shift in response to the intensifying competition in the Web3 influencer space.

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ImpermanentPhobia

· 01-18 21:33

It's another round of cutting services, huh? If Yaps and the leaderboard are gone, they're gone. KOL marketing is really competitive right now; it seems Kaito also needs to change direction.

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GasFeeCrier

· 01-18 16:24

Pivoting to KOL marketing, there's no other way now.

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ColdWalletGuardian

· 01-17 12:25

Cutting services and launching new products again, what is Kaito betting on? If Yaps is gone, it's gone. The key is whether Studio can really help projects find reliable KOLs. Honestly, KOL marketing is probably more profitable. This shift is a bit sudden, feels like it's being driven by a competitor. Web3 has indeed become very competitive; no wonder we need to change our approach.

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GasFeeWhisperer

· 01-17 10:28

Another product has been cut, Web3 is truly a big wave that washes away the sand.

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LightningSentry

· 01-15 22:19

Yaps is gone again, another round of elimination The KOL path has indeed become competitive, switching tracks is a good move Should have entered the marketing field earlier; data analysis is not just for ranking lists, it's more interesting

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MentalWealthHarvester

· 01-15 22:16

Another one died, another one was born, it's all a routine.

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GasGrillMaster

· 01-15 22:10

Another product has been cut, this circle is really competitive Talent discovery sounds good, but the KOL market is already saturated Is Kaito being forced into a corner or does it really have potential? It feels like betting on marketing strategies, with a bit of a gamble The shift from screening to commerce is quite significant

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ReverseFOMOguy

· 01-15 22:09

Another shift in service direction, KOL marketing is the real deal.

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LiquidityWizard

· 01-15 22:07

Another product line has been cut. Is Kaito seriously turning around or being forced to make adjustments? --- KOL discovery sounds good, but I wonder if they can really find talented creators. --- Switching from a screening tool to marketing services, this turnaround seems a bit rushed. --- Honestly, making more money from project parties is more straightforward, isn't it? --- The competition in Web3 has indeed become fierce; everyone wants to strike gold from data. --- Can Kaito Studio do it? I always feel the KOL field is so deep. --- After cutting two product lines, can the new business fill this gap? It's a bit uncertain.

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