2026-01-08 07:29:44

In the early stages of a project, founders often fall into a common trap—placing idealism above all else.

Recently, I spoke with several founders who are currently fundraising or preparing events, and they all mentioned the same challenge: **conversion bottleneck**. Upon deeper investigation, the root cause often lies here—

No matter how radical the ideals or how grand the vision, if the prerequisite understanding is too high or the learning curve too steep, it will instead turn away target users, especially young newcomers.

There are many cautionary tales, but why can the "Super Individual" label quickly break through the圈? It’s precisely because it lowers the entry barrier—no need to understand the underlying blockchain logic, and you can still grasp the simple cause-and-effect relationship that "doing your own brand well can lead to market returns."

**Key insight**: Product design and marketing strategies should be adjusted around the "user’s actual cognitive level." Being radical isn’t necessarily a bad thing, but radical ideas need to be expressed in a sufficiently gentle and approachable manner. That’s the key to breaking through the圈.

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DecentralizeMe

· 01-11 07:28

You're absolutely right, simplification is the key. I've seen too many projects fail because of overcomplicating things. It's not like we're writing academic papers, so why insist on treating users like PhDs?

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FlatlineTrader

· 01-11 05:21

Basically, don't treat users like fools; you need to start from their understanding.

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DefiVeteran

· 01-08 07:57

Oh my, you're so right. I've grown tired of seeing so many projects die because of self-indulgence. --- Lowering the barrier to entry—99% of founders can't do it. They just think about promoting how awesome they are. --- That wave of super individuals is indeed clever, packaging complex things into simple language. No wonder they stand out. --- Still, as I always say, even the best ideals are useless if no one listens. --- Really, the biggest flaw of early-stage teams is living in their own world; users simply don't care that deeply.

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GasSavingMaster

· 01-08 07:53

You're absolutely right. I've seen too many projects die from "self-congratulation," constantly talking about Web3 revolution, leaving users confused. People just want to make money; don't talk to me about idealism. Lowering the barriers is the real way to go. Indeed, super individuals are a good example. Everyone can understand them, and that's the secret to spreading the message. Sometimes, the simpler the thing, the stronger its vitality. Complex ideals are often just self-indulgence. Early-stage funding really gets stuck here. If users can't get in the door, there's no talk of vision. To put it simply, don't overestimate users' understanding. Use language they can understand to tell the story.

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TokenToaster

· 01-08 07:49

The reasoning is sound, but I think the problem is more complex... Idealism and conversion rates are inherently contradictory. Lowering the threshold is fine, but don't dilute the core value. True breaking of the circle isn't about compromise; it's about finding that balance point. This generation of founders is too impatient, only thinking about viral growth numbers, forgetting to retain true believers.

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AirdropATM

· 01-08 07:47

That's a pretty good point, but too many projects hype up concepts excessively, and when you look back, users are left confused. That's why the "super individual" approach can be popular—just speak in plain language, no need for grandiose theories.

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LightningClicker

· 01-08 07:34

That's so true. Some projects really have an inflated sense of self-importance, insisting on talking about underlying logic that ordinary people simply can't understand. They start by bombarding users with complex concepts, and before users even grasp them, they're discouraged. Who's to blame? "Build your own brand to make money," this phrase hits the mark—simple, straightforward, and effective. Many breakthrough projects actually follow this approach: simplifying complexity and explaining sophisticated ideas in plain language.

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