Institutional money is flowing into XRP these days. Compared to Bitcoin and Ethereum, Ripple's value prop is catching serious attention from bigger players. The upside potential looks significantly more attractive—there's more room to run here. What's driving interest? Ripple's positioning itself as the next-generation infrastructure for cross-border banking, aiming to replace traditional systems like SWIFT. That's the real narrative keeping institutions circling around this asset. The gap between what XRP offers versus established chains is becoming harder to ignore.