Recently, an interesting incident was uncovered by the community. The CEO of a leading compliant platform previously made a public statement saying that buying their own stock through their platform felt great—implying praise for their product and stock. It sounded like a typical endorsement of their own platform.

But here’s the problem. Someone dug up the publicly disclosed insider trading data, and the figures show that from 2024 to 2025:

Number of buys: 0
Number of sells: 88

All of them were reductions; there were no records of any increases. This contrast is quite ironic.

Looking more closely at the timeline, this person’s cash-out behavior spanned from 2024 to 2025—systematically selling stocks in almost every quarter. In Q4 2024 alone, about $437 million was sold, and in Q2 and Q3 2025, approximately $196 million and $268 million were sold respectively. The frequency and scale are truly consistent.

Of course, conducting trades through a 10b5-1 plan itself is compliant—many executives do this to plan their asset liquidity in advance. But this pattern of “never buying, continuously selling at high frequency” really makes one think. Praising their own product in the media while continuously cashing out on the market—this story is already quite revealing.