To all friends working on Web3 products: instead of continuing to compete over APY and UI interfaces, consider a different approach — make privacy design your core competitive advantage, rather than a patchwork feature added after the fact.

Honestly, the DeFi space has indeed fallen into a quagmire of minor innovations. But the opportunity still exists, hidden within the direction of "privacy native."

Why do I recommend using privacy protocol solutions? Three straightforward reasons:

**Better development experience** — With ready-made APIs and documentation, it's as simple as integrating a regular SDK. You don't need to decipher cryptography papers yourself.

**Performance without compromise** — Built on the Sui network, it offers strong scalability, and users won't experience sluggishness or high transaction fees when using privacy features.

**Clear narrative** — Positioning as "the preferred privacy solution for a certain ecosystem" carries inherent popularity and community recognition.

What do real-world scenarios look like? Imagine you're developing these products:

- A encrypted payroll system where employee wages are completely confidential.

- A prediction market platform where users' betting directions and amounts are hidden from the outside, and no one can manipulate it.

- An NFT rental marketplace where rental terms and pricing details are invisible on mobile devices.

In these scenarios, privacy protocols are not just a cherry on top; they are the weapon to change the game rules. Your white paper gains an "order of magnitude" selling point, making fundraising and user acquisition much easier.

Instead of being a bystander, embed the native privacy logic into your product design now. Grow together with the protocol, and the opportunities will be much greater.