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I have an idea, but I don't know if anyone is working on it now—can we design a video encoding standard that embeds invisible QR codes into video files? The key is that these codes must be discreet enough to be invisible during normal playback, but once a screenshot or screen recording is taken, machines can recognize them.
In this way, we can collaborate with mainstream social platforms. As long as platforms with advertising revenue sharing adopt this standard, we can trace unauthorized reposts and screenshots from the source. Creators' earnings can also be more transparently directed to the original content creators.
It sounds a bit like an ultimate solution for copyright protection, but the specifics of how to implement it and how platforms can be incentivized to adopt it still need thorough discussion.