Big tech went from always focusing on raw innovation (e.g. early internet) to hiding bad practices (e.g. Facebook data) to not giving a shit (e.g. gamblification of everything)

This ties into broader society and hauntology

Instead of actually evolving, lost futures and unfulfilled promises "haunt" the present through remnants like old media, music, and memories

Hauntology is a super interesting theory I recommend reading into