Recently, I noticed a rather interesting phenomenon—a user directly complained that they felt a certain leading exchange's official Twitter account had suddenly changed its style, now looking like a bunch of KOLs teaming up to call trades.

This skepticism was quickly addressed. The customer service manager responded quite assertively: how the official account posts and what tone it uses are daily operational choices. But there is one red line that must not be crossed—platform employees are strictly prohibited from participating in any token project issuance or promotion. As for the community using official statements as material to issue tokens? That's a spontaneous community action and has absolutely nothing to do with the platform. But then again, you can't avoid saying anything just because you're afraid someone might exploit it, right?

That was a pretty direct response. But to be honest, the issues exposed behind this are worth pondering.

There's a particularly bizarre phenomenon in the current meme coin market: as long as a well-known platform or a big influencer casually says something, it can immediately be packaged into a "concept coin" and hyped up. Things like "xx Spirit Coin" or "yy Ecosystem Coin"—the names are created faster than anyone else, but actual value? Basically zero. This kind of symbolic speculation game is, frankly, just a new variant of musical chairs.

There's indeed a limit to what platforms can do—you can restrict employee behavior, but you can't control how the market interprets your every word. This is the perpetual tension between centralized platforms and decentralized communities. What investors really need to practice is staying clear-headed in an environment flooded with fragmented information: don't get swept up by community sentiment, and definitely don't take anyone's statements as investment signals.

In the end, in the crypto world, "having your words twisted" is something no one can completely avoid. The only real way to protect yourself is the old saying—DYOR, do your own research.