Meta explores stablecoin payment systems targeting creators' cross-border earnings

Meta explores a payment system based on stablecoins

According to reports, tech giant Meta is evaluating the possibility of integrating stablecoins into its platform's payment infrastructure. The company is in preliminary discussions with several cryptocurrency asset companies to explore the application prospects of stablecoins in scenarios such as cross-border payments.

This initiative mainly targets use cases such as creator revenue payments on Instagram, and stablecoins are expected to offer a lower-cost option compared to traditional fiat currency transfers. It is reported that Meta is currently still in the research phase and has not yet determined specific stablecoin partners.

It is worth noting that Meta had previously launched a stablecoin project called "Libra"(, which was later renamed Diem) in 2019, aiming to build a global payment network supported by multiple fiat currencies. However, the project was ultimately terminated due to regulatory pressure.

Ginger Baker, the Vice President of Products who joined Meta in January this year, is leading the company's new stablecoin project. Baker has a background in fintech and is also a board member of the Stellar Development Foundation.

This trend comes as the U.S. government seeks comprehensive regulation of stablecoins. Recently, several financial institutions have also shown interest in the stablecoin space, with Fidelity Investments testing a stablecoin, a major payment giant planning to launch a fiat currency tokenization platform, and Bank of America hinting at the possibility of launching its own stablecoin in the future.

It is reported that Meta has been in contact with crypto asset infrastructure companies since 2025, with early discussions focused on using stablecoins as a tool to reduce the cost of international payments. This is particularly aimed at the small payment needs of content creators and digital freelancers operating in multiple markets.

Although Meta CEO Mark Zuckerberg recently acknowledged the failure of the Diem project, he also stated that the company does not rule out re-entering markets it exited due to premature positioning or resistance. This seems to imply Meta's ongoing willingness to explore the blockchain and cryptocurrency space.