Jinse Finance reported that Its My Life, the parent company of Fitcoin developed based on SAP technology, and Xtra-Advice, a joint shareholder and consulting company, are starting a pilot at the University of California, Davis. The Fitcoin pilot lets users save cryptocurrencies (Fitcoins) through an app on their smartphones. They get this through exercise: walking, cycling or, for example, by participating in special workshops and sports activities. Users can then redeem saved Fitcoins for health rewards of their choice from the online Fitcoin catalog on their smartphones.