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Li Ning CEO Qian Wei: We can feel the pressure of offline customer flow, and the company still aims for a 50% Intrerest Rate.
Li Ning CEO Qian Wei stated at the mid-term financial report meeting that despite facing pressure from decreasing offline customer traffic, the company is ready to tackle the challenges, emphasizing that enthusiasm for sports consumption remains strong. He pointed out that there is no inventory pressure and that the company continues to optimize offline channels, aiming to maintain a 50% gross profit margin.
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