Liquor Price Insider April 3rd Price Release: Wuliangye Ordinary Five Eight Generation Up by 7 Yuan

Sina Finance’s “Liquor Price Insider” launches with a major debut; real market prices of well-known baijiu are at your fingertips

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The data collected by Sina Finance’s “Liquor Price Insider” over the past 24 hours shows that on April 3, the terminal retail average prices of various baijiu products in China’s baijiu market rose strongly and aggressively. If the main products were each sold as a whole package with one bottle each, today’s total price is 9,984 yuan, up 24 yuan from yesterday, setting a new high in nearly two weeks. All major products saw price increases across the board with no declines; overall prices continued to show a steady upward trend.

Today, among 11 baijiu products in the market, seven rose and four were flat. On the upside, Wuliangye’s Pu Wu and Ba Dai led the gains, with a month-on-month increase of 7 yuan per bottle, as channel quotes were raised to some extent; Xi Jianguan Junpin rose by 6 yuan per bottle; Yanghe Dream Blue M6+ and Qinghua Lang both rose by 3 yuan per bottle; Qinghua Fen 20 and Gujinggong Gu 20 both rose by 2 yuan per bottle; Feitian Moutai rose slightly by 1 yuan per bottle. With expectations of official price adjustments and price-point anchoring providing support, channel-side quotes continued to strengthen steadily. The premium Moutai, Wuliangye 1618, Guojiao 1573, and Crystal Jianan Spring prices remained unchanged month on month.

“Liquor Price Insider” daily data sources come from approximately 200 collection points with reasonable distribution across major regions nationwide, including but not limited to酒企指定经销商, social distributors, e-commerce platforms, and retail outlets. The original sampling data are the real transaction terminal retail prices handled at each point over the past 24 hours. It aims to provide all parties with an objective, scientific, fully traceable dataset regarding the market prices of well-known baijiu. As the New Year’s Day official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle (the early hours of the 31st raised it to 1,539 yuan per bottle) and premium Moutai at 2,299 yuan per bottle started selling on January 9, this new channel’s magnet-like impact on the two products’ market terminal retail average prices has gradually become apparent. The “Liquor Price Insider” daily published liquor prices follow a calculation rule based on real成交量 (transaction volumes) weighted. We have already included quantifiable prices into the calculation of terminal retail prices for the two kinds of liquor.

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Regarding important news in the baijiu industry, on April 3, 2026, Guizhou Moutai issued an announcement disclosing the latest progress of its share repurchase. As of end of March 2026, the company had cumulatively repurchased 794.2k shares, representing 0.0634% of the total share capital, spending approximately 794.2k yuan in total, and completing 74.14% of the minimum amount of the repurchase plan of 1.11B yuan. This repurchase plan was disclosed in November 2025 and approved by the shareholders’ meeting. The repurchase amount range is 1.5B yuan to 1.5B yuan, with the implementation period ending on May 28, 2026. In March 2026, in the single month, the company repurchased 221.7k shares, paying 3.11 billion yuan, with a repurchase price range of 1,391.53 yuan per share to 1,425.48 yuan per share. The company said that within the remaining approximately 2 months of the repurchase period, it will continue to carry out repurchases when opportunities arise based on market conditions and promptly fulfill its information disclosure obligations.

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Vast amounts of information and precise interpretation—right in the Sina Finance app

责任编辑：王翔