Rongyao and JD.com have reached a three-year trillion-yuan strategic cooperation to drive synergy between technology brands and e-commerce platform ecosystems

On April 2, Honor and JD.com signed a strategic cooperation agreement at JD.com’s headquarters in Beijing, officially establishing a comprehensive strategic partnership for a period of three years. The two sides agreed that, over the next three years, their cumulative cooperation scale across all fields will exceed 100 billion yuan, and they will jointly explore new paths for deep collaboration and steady development between technology brands and e-commerce platforms.

It is understood that Honor and JD.com began their cooperation in 2013. The two sides have a solid cooperation foundation and stable results. In 2025, the two sides jointly built multiple strategic products, achieving over 1 million units of sell-through sales through Honor’s all-price-range product package distribution on JD.com; within one week of the launch of the Honor MagicPad Pro 3 on the JD.com platform, it topped the platform’s “Double Eleven” tablet new product traffic ranking; on the day of the first launch of Honor’s new WIN series product, it set a record for Honor’s historical best first-day sales on the JD.com platform.

The signing ceremony was attended jointly by Honor’s Chief Executive Officer Li Jian and JD.com Group Chief Executive Officer Xu Ran, elevating the cooperation to the company-level and group-level. Different from the single supply-and-sales model of traditional e-commerce platforms and technology brands, the two sides focus on jointly creating products, jointly cultivating users, and sharing the ecosystem, building a new cooperation system that covers a wider scope, integrates more deeply, and supports value co-existence.

In terms of product co-creation, the two sides will collaborate around the full lifecycle of products across all categories. In addition to traditional advantaged categories such as smartphones, innovative terminals such as the Honor Robot Phone and humanoid robots will be prioritized for first release and launch on the JD.com platform. The two sides will continue to adopt the C2M reverse customization model. Previously, they have launched the Honor Play 70 Plus large-screen AI phone; going forward, they will roll out more exclusive customized products and IP co-branded models, and conduct product R&D for specific consumer groups. In the field of robot applications, the two sides will promote pilot applications of Honor robots on JD.com logistics, store services, park security, and home companionship scenarios, driving product optimization and upgrades based on actual scenario needs.

In terms of jointly cultivating users, the two sides, while complying with relevant laws and regulations on data security and personal information protection, will explore interoperability of membership systems. At the same time, focusing on consumption scenarios such as esports and sports health, they will promote data application and marketing innovation to improve the precision of user services. JD.com will integrate policy resources such as national subsidies, consumption vouchers, and installment plans with no interest to provide marketing support for Honor’s full range of products.

In terms of ecosystem sharing, the two sides will rely on Honor’s scale of over 200 million global terminal users and on-device large model technology, and combine that with JD.com’s over 700 million annual active users and scenario-based AI service capabilities to carry out cooperation in the field of artificial intelligence. In the future, in scenarios such as takeout ordering and dining, intelligent shopping assistants, and life services, Honor terminals can connect to JD.com’s diverse intelligent services according to user needs. Across all channels, the two sides will integrate offline resources such as Honor brand stores, JD MALL, and JD Home to provide consumers with a one-stop shopping experience. The two sides will also focus on the West European market, leveraging JD.com Europe’s online retail platform Joybuy to jointly expand overseas business.

Industry insiders say that this cooperation is no longer limited to the sale of smartphone products, but instead extends into a broader ecosystem of smart terminals. For Honor, integrating with JD.com across all channels can help optimize the layout of online and offline sales, and improve product distribution efficiency; C2M customization and membership interoperability can enhance marketing efficiency and optimize inventory turnover; JD.com’s technical capabilities in areas such as intelligent customer service and AI large models can provide technical support for Honor’s business across all scenarios.

For JD.com, deep cooperation with Honor is an important move to strengthen competitiveness in the 3C product category market. With the current diversified competitive landscape in e-commerce channels, high-quality sources of supply and deep industry coordination have become an important source of a platform’s differentiated advantages. Honor’s layout in frontier areas such as AI terminals and robots also provides cooperation opportunities for JD.com to capture the next generation of intelligent hardware market.

At present, as artificial intelligence technology is developing rapidly and the consumer electronics supply chain faces adjustments, channel formats such as instant retail and live-stream e-commerce are continuing to change. The strategic cooperation between Honor and JD.com provides a reference for technology brands and e-commerce platforms to achieve long-term and stable development. The two sides said they will continue to deepen cooperation in areas such as products, users, and the ecosystem, accelerate the rollout of innovative products and services such as AI smart terminals, and provide consumers with a more convenient and intelligent experience in consumption and daily life.

(Editor-in-charge: Song Zheng HN002)

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