Hua Chenyu enters the daily chemical industry, with individual product prices mostly ranging from 19.9 to 59.9 yuan. Hand creams sell 10,000 units in a single day.

Ask AI · What are the合作 advantages of Hua Chenyu teaming up with the XiaoKuo Group to build a personal care and daily cosmetics brand?

Reporter丨He Hongyuan Intern Xu Hongru

Editor丨Gao Mengyang Zhang Weixian Li Yutong

Hua Chenyu is opening up a new way of business for artists.

On March 22, the new personal care and home brand “Key Point,” jointly founded by the XiaoKuo Group and Hua Chenyu, was officially unveiled. Hua Chenyu serves as the brand’s co-founder.

According to Qichacha, the operating entity of the “Key Point” brand is Shenzhen Huaqiao Biotechnology. The equity structure is: Shenzhen Xingkuo Biotechnology holds 70% (a subsidiary under the XiaoKuo Group), Shanghai Shenghenghongyin Cultural Communication, which is controlled by Hua Chenyu, holds 20%, and Beijing Yunshang Wanjia Technology Co., Ltd. holds 10%.

The XiaoKuo Group is the parent company of the oral care domestic brand “CanBan.”

As far as is known, the “Key Point” brand has already rolled out a range of new categories, including floral water, plant essential oil bracelets, plant essential oil patches, an ice-cooling zicao soothing ointment, hand cream, lipsticks, and more.

In terms of pricing, according to the “Key Point” official Tmall flagship store, most single-item prices fall in the 19.9 yuan to 59.9 yuan range, basically matching industry peers in the same category. The top-selling single item is hand cream; the flagship store shows that “in 1 day, sales exceeded 10,000.”

In fact, this is not the first time Hua Chenyu has broken into new business territory. In February, at the closing show of his Shenzhen Mars Concert tour, he announced that the concert playground mode would be comprehensively upgraded to version 2.0. Hua Chenyu mentioned that, unlike the previous approach of renting land to build on-site, this time the team has officially secured three plots of land in a place with year-round spring-like weather, achieving a leapfrog upgrade from leasing venues to building a fixed base.

Soon, local government departments’ response further confirmed the report. The Chengjiang City Investment Promotion Bureau verified to the media that the relevant plots of land have officially begun land leveling work, and it also revealed that during the project’s early-stage attraction and recruitment process, the city’s top leaders had personally participated in driving it forward. 【Details】

Returning to the personal care brand “Key Point,” Hua Chenyu’s cooperation with the XiaoKuo Group is a relatively steady path.

With the “CanBan” market share reaching the online toothpaste market, the XiaoKuo Group already has relatively mature systems in areas such as product R&D, supply chain integration, and market operations management. Meanwhile, Hua Chenyu is deeply involved in co-creation steps such as brand positioning, visual identity, and product selection.

From the current perspective, this is a strong combination of both traffic and industry. Hua Chenyu can relatively controllably monetize his own traffic, and the XiaoKuo Group can also deepen its layout of multiple personal care brand matrices and transition into a comprehensive personal care group.

Overall, Hua Chenyu’s business layout is clearly different from the previous generation of traffic-driven entertainers; he is evidently more concerned about how the industry can be grounded.

In terms of artistic expression and his personal business territory, Hua Chenyu is seeking a new balance.

SFC

Produced by丨21 Finance Client 21st Century Business Herald