Ganyuan Food: is undergoing a series of innovations from branding, supply chain, and channels to organization.

According to Securities Star, Ganyuan Foods (002991) responded to investors’ concerns on March 26 through the investor relations platform.

Investor: Hello, Secretary of the Board, I have been investing in Ganyuan Foods since I graduated from university, accompanying the company through the peaks and valleys of its stock price, and have also gained substantial profits. Now, in the new year, Ganyuan’s stock price is once again facing challenges. As we are in the 14th Five-Year Plan period and in light of the national policies to boost domestic demand, does the company have any new measures in advertising marketing, raw material procurement, promotion in physical supermarkets, or operational methods to enhance performance in line with the national consumption policy subsidies?

Ganyuan Foods Secretary of the Board: Dear investor, hello! Thank you for your long-term trust and support for the company. The company is currently in a critical phase of active adjustment and energy accumulation. At present, the company is closely aligned with the market environment and national policy direction, implementing a series of innovations from branding, supply chain, channels to organization. In terms of brand marketing, the company is optimizing its investment structure, strengthening the close collaboration between brand and product, as well as channels, and upgrading to a more focused brand marketing approach that is closer to young consumers, using new online media and offline special events to more vividly convey brand value. In supply chain management, the company is adopting a combination of diversified global procurement and strategic price locking, while continuously making “lean improvements” in production processes and reducing internal costs, committed to building a more resilient and cost-advantaged supply system while ensuring quality. In channel management, the company is firmly promoting the refinement and diversification of channels, optimizing the traditional supermarket cooperation model to improve efficiency on one hand, and actively embracing and deepening strategic cooperation with emerging efficient channels, while accelerating the expansion into overseas markets. The core of the company’s organizational operations is always anchored to product innovation and organizational efficiency improvement, promoting digital transformation. These measures complement each other, aiming to overcome performance fluctuations in the short term, and in the long term to build a more sustainable and resilient core competitiveness, providing strong support for improving the company’s operational quality and investment returns. Thank you for your attention.

The above content is organized by Securities Star based on publicly available information and generated by AI algorithms (Network Information Security Number 310104345710301240019), and does not constitute investment advice.