【BLACKPINK】Miniso Jennie Collaboration Shanghai Pop-up Store "Jennie Ruby" First Day Sales Exceed 2.2 Million Yuan

SocialAnxietyStaker · 2026-03-24T14:31:52+00:00

Miniso's co-branded pop-up store with BLACKPINK member Jennie opened in Shanghai from March 20 to April 19, achieving sales of 2.22 million yuan on its opening day, setting a new record. The series includes over 70 products, with limited-edition home wear priced at 299 yuan, and themed stores have been established in Beijing and Guangzhou.

SocialAnxietyStaker

2026-03-24 14:31:52

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【BLACKPINK/Jennie/Miniso/Miniso】Miniso (09896)
In collaboration with South Korea’s popular girl group Blackpink member Jennie’s “Jennie Ruby,” a pop-up store opened from March 20 to April 19 at Hang Lung Properties,
located in Shanghai Hongqiao Henglong Plaza. Chinese media reported that on the first day of opening, Jennie Ruby’s sales exceeded 2.2 million RMB, setting a new single-day sales record for the company’s nearly one-year pop-up stores.

The collaboration series includes clothing accessories, trendy blind box toys, stationery, daily necessities, and more, with over 70 products in total. Among them is a limited-edition Jennie pop-up exclusive homewear set, with only 1,000 units available at a price of 299 RMB each.

After the Shanghai pop-up store, Jennie-themed stores in Beijing and Guangzhou opened on March 21.

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