BUILD-A-BEAR WORKSHOP EXPANDS ITS PAW PRINT WITH FIRST-EVER WHOLESALE DEBUT AT WALMART

NodeGuardian · 2026-03-24T12:54:34+00:00

Build-A-Bear Workshop is partnering with Walmart to sell its Mini Beans, Micro Mini Beans, and Build-A-Bear x Bluey collection in over 1,500 stores. This collaboration expands the brand's reach and offers personalized toys to more customers until May 15, 2026.

NodeGuardian

2026-03-24 12:54:34

Abstract generation in progress

Build-A-Bear Workshop is launching its first-ever wholesale partnership with Walmart, making its Mini Beans, Micro Mini Beans, and Build-A-Bear x Bluey collection available in over 1,500 stores nationwide. This expansion allows Build-A-Bear to reach millions of new customers and introduces its personalized toy experience, including collectible blind-bag surprises and classic full-size plush, to a broader market while maintaining its focus on creativity and individuality. The limited-time collaboration will be available through May 15, 2026.

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