Financial Consumer Protection Enters the Station, Engaging Outreach Protects Livelihoods——Harbin Bank's 2026 "3·15" Financial Education Campaign Helps Passengers Unlock New Anti-Fraud Skills During Layovers

“Taking the train can also be a practical way to learn anti-fraud knowledge. This engaging and effective approach is very down-to-earth!” On March 15th, at the Harbin West Station waiting hall, a traveler repeatedly praised after participating in Harbin Bank’s 2026 “3.15” Financial Consumer Rights Protection Education and Promotion Event. That day, Harbin Bank themed “Clear Financial Networks, Protecting Peace of Mind Consumption,” brought financial knowledge classes into the train station, allowing travelers to easily “unlock” new anti-fraud skills during their wait and strengthen their financial security defenses.

This event is part of the 2026 Heilongjiang Province Banking Industry “3.15” Financial Consumer Rights Protection Education and Promotion Series, jointly guided by the Heilongjiang Regulatory Bureau of the China Financial Supervision and Administration, the Heilongjiang Branch of the People’s Bank of China, the Heilongjiang Banking Industry Association, and the Harbin Public Security Bureau Criminal Investigation Division. The Heilongjiang High People’s Court was specially invited to attend. Hosted by Harbin Bank, over 60 representatives from eight banking institutions across the city participated. The event was lively and attracted many passing travelers who stopped to experience and actively interact.

Under the guidance of regulatory authorities and industry associations, Harbin Bank will work with local financial institutions to fulfill its main responsibilities in protecting financial consumers’ rights, vigorously promote Chinese-style financial culture, focus on combating financial network chaos, strengthen risk alerts and knowledge dissemination, and make financial knowledge more lively and accessible to the public. The goal is to safeguard the public’s “安心消费” (peace of mind in consumption) through a “Clear Financial Network,” and to build a solid barrier for the safety of financial consumers’ assets.

To make financial knowledge “come alive” and turn professional content into simple, understandable, and memorable information, Harbin Bank has innovated its outreach methods, creating engaging and educational experiences. Employees wrote and performed anti-fraud skits such as “Eighteen Tricks of Deception” and “Amateur Scams, Professional Countermeasures,” using humorous language to reveal scam tactics; original songs and rap performances like “It’s a Scam” and “Anti-Fraud Battle Song” vividly depict common financial scams like “Pig Butchering” schemes and high-yield investment frauds. The performances also featured fun humanoid robots dancing, blending technology and entertainment, helping the audience deepen their understanding and memory of financial fraud prevention in a relaxed and joyful atmosphere.

At the event, Harbin Bank staff distributed over 1,500 copies of financial consumer education brochures and leaflets, handed out nearly 1,200 customized promotional gifts, and provided one-on-one professional financial consulting services to promptly answer questions about financial consumption and risk prevention. These tangible measures ensured that financial protection knowledge was not only “heard” and “seen” but also “taken away” and “used,” effectively enhancing the public’s awareness of financial risks and their ability to protect themselves, achieving excellent financial education results.

(Edited by: Guo Jiandong)

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