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JD.com's "Billion-Level Supermarket" Channel Officially Launches with Over 20 Billion Yuan in Commodity Subsidies Over the Next 3 Years!
To further enhance the “Good and Affordable” shopping experience and meet users’ demands for great prices, simple discounts, and genuine products for daily necessities, JD.com has officially launched the “Billion Dollar Supermarket” channel, increasing subsidies for supermarket categories. Within the “Billion Dollar Supermarket” channel, JD plans to invest over 20 billion yuan in product subsidies over the next three years, helping brands achieve an additional sales increase of 200 billion yuan. By strengthening direct platform subsidies, brand direct supply, and brand authorization, users can easily purchase quality products at affordable prices without group buying, price comparisons, or tricks, truly giving consumers control and savings. The subsidy strength of the “Billion Dollar Supermarket” will surpass that of other categories, making it the largest subsidized product category on JD.com in the Billion Dollar Channel. As a leading domestic supermarket, JD Supermarket officially announced its user growth target for the next three years: increasing from 300 million to 500 million users by 2025. In 2025, JD Supermarket will continue to lead the industry in annual growth rate, with market share steadily increasing, and both shopping user base and order volume growing by over 20%. (JD Blackboard)