"Tech-savvy guy" BYD is starting to advance into "tech-savvy warm guy"!

Who would have thought that BYD, known as the “Car Circle Tech Guy” and always focused on technology, would also make strides in the emotional user experience track while deeply cultivating an “Engineer Culture.” BYD, through its year-round “Dopamine of Emotions” campaign in 2025, allows every user to feel the warmth behind the technology throughout the entire vehicle lifecycle. This makes the identity of “BYD Car Owner” a badge of both value and happiness, where hardcore technology meets caring emotion.

The ultimate purpose of technology is to serve people and empower emotions. BYD’s “warmth” is not superficial; from delivery ceremonies to user events, from product features to user rights, it is rooted in deep technological innovation, transforming every user need into a perceptible experience.

To fully satisfy users’ “car-play” needs and foster a Chinese automotive culture, BYD has invested 5 billion yuan to build a full-terrain professional racetrack, supporting “one million people on the track,” giving more people the chance to experience track culture and driving pleasure, and to feel the ultimate charm of new energy technology and products!

If technology is the foundation of emotional value, then the continuous expansion of ecological rights extends this warmth beyond driving into everyday life. BYD understands users’ pursuit of quality life and continuously upgrades the car owner ecosystem—from “selling a car, making a friend” to “providing a quality lifestyle”—making every choice a key to a better life.

Major cross-industry collaborations in BYD’s 2025 plan include: partnering with Midea to create “Car Control Home” and “Home Control Car” for seamless integration of home and travel; JD.com integrating with BYD App to enrich the points ecosystem, extending brand warmth from driving to all aspects of quality life; strategic cooperation with Fosun Travel to enable all brand car owners to redeem high-level memberships for Fuxing Travel, including exclusive benefits at high-end resorts like Atlantis Sanya and Club Med Mediterranean, adding surprises and a sense of ceremony to leisure time; BYD also became the first Chinese car brand to partner with LEGOLAND globally, creating a benchmark travel experience for families. These ecosystem expansions are not just simple cross-brand collaborations but are based on precise insights into millions of user needs, continuously enhancing the sense of identity and added value of BYD car owners.

The emotional experience BYD offers extends beyond products and ecosystems to every face-to-face encounter. From the “Dynasty Grand Ceremony” to the official club “Wo Di Chao You Hui,” each event witnesses Chinese brands going global, passionate track experiences, exploring Chinese roots, and enjoying LEGO family time—blending Eastern heritage with warm living. The Ocean Fourth Anniversary gathering brought together passionate Ocean fans in resonance; co-creating the “Million Seagull Global Night” with trendsetting experience officers to unlock wonderful, trendy travel companionship. From the passionate gathering at the User Conference to off-road adventures at the Alxa Hero Festival and the Ulan Butong snow season with the Leopard Team, plus the “Fangcheng Leopard Good People Good Leopard Public Welfare Plan,” the user spirit of “buy one car, make a group of friends” is deeply rooted in every Leopard friend.

Tenset’s journey with “Shì Yǒu” from the G20 to the “Tenset Night” celebration, witnessing the delivery of the 300,000th D9, and warm family gatherings at year-end, always work hand-in-hand with users to create and share, defining the warmth of a new era of luxury travel with sincerity.

BYD is also establishing the “Yǎngwàng Business Research Institute” for car owners, building a “Chinese Entrepreneurs Circle”; listening to user voices through “Product Manager Face-to-Face” to co-create and drive precise product and service iterations; and annually hosting the “National Car Friends Conference President Forum” to uphold brand original intentions and unite users.

BYD’s after-sales service, with “Sincere Service,” protects user travel—technicians rush through snow and wind for rescue, service stores deliver warm care on the way home. From passive service to proactive care, every visit and trip makes car owners feel secure.

This warmth hidden in companionship includes not only joyful moments but also a sense of responsibility with green travel. Every BYD owner’s green journey contributes to a better tomorrow.

In the new year, as technology continues to evolve and ecosystems expand, we look forward to BYD bringing more “fan-pampering” surprises to car owners. May every BYD owner find steady happiness and satisfaction in every journey and every aspect of life.