Royal Flop Continues! Focus Media × Rokid, 500 Million Over 3 Years to Push Chinese AI Glasses to Global Top

As the global AI glasses market enters the “value return” phase in 2026, an ultimate battle of minds and markets has already begun.

Following a breakthrough in 2025 that achieved a phenomenon-level breakout, the world’s leading AR + AI glasses brand Rokid and the top outdoor media group Focus Media announced a strategic partnership of 500 million yuan over three years in March 2026.

From “initial success” to “saturation betting,” this “big move” by the powerhouse duo not only signifies high recognition of their past year’s cooperation but also marks that Chinese AI technology brands are confidently seizing the high ground of the era’s opportunities like never before.

Leading with Strength, Rokid Demonstrates China’s Tech Confidence

The year 2025 was a pivotal year for the AI glasses industry, transitioning from concept to fierce competition. Rokid engaged strategic consulting firm Shanghai Zhizhan Strategic Positioning to implement a “comprehensive strategic deployment + extreme product capability + hundreds of millions of media exposure,” ultimately achieving a textbook-style breakthrough.

Market feedback is the strongest proof. During the 2025 Double 11 shopping festival, Rokid ranked first in total online sales of AI glasses. JD.com sales increased 1000% year-over-year, with an overall platform growth of 800%, and sales exceeded 50 million yuan. Before the 2026 Spring Festival, Rokid continued its strong momentum, with Rokid Glasses topping sales and repurchase charts on JD.com, remaining first for 29 consecutive days, with over 800 repeat customers and more than 1,000 units repurchased—a stunning achievement.

According to the latest data from global tech market research firm Omdia, in 2025, global AI glasses shipments reached 8.7 million units, a significant increase of 322% year-over-year. Rokid ranks second worldwide and first in China across all categories. Among AI glasses with displays, Rokid is the global leader.

Behind these achievements is Rokid’s relentless pursuit of “technology centered on people.” Rokid has always aimed to showcase China’s technological confidence and elevate the global perception of Chinese manufacturing. In 2026, “China Rokid, the global champion” has become a key theme for the brand’s development.

German Chancellor Mertz experiences Rokid AI glasses

In February, during his visit to China, German Chancellor Mertz was invited as a representative of Chinese tech companies to a luncheon. Rokid’s AI glasses became the focus of the event. Mertz personally tried on the glasses, experiencing real-time translation and smooth communication with Chinese leaders. He highly praised the product after the experience.

In terms of technological layout, Rokid remains open and inclusive. The overseas version of Rokid Glasses recently received a major software upgrade, integrating four major AI models: Google Gemini, ChatGPT, DeepSeek, and Alibaba Tongyi Qianwen. It is the world’s first AI glasses supporting Gemini, with deep integration of domestic high-quality models like Doubao and Zhipu Qingyan, allowing users to freely call different algorithms for smarter interactions. This “global collaboration and open win-win” approach not only demonstrates Rokid’s brand strength and industry position but also reflects China’s tech companies’ responsibility to break down technical barriers and participate in building the global tech ecosystem.

This open strategy is backed by Rokid’s deep global market efforts. Currently, Rokid’s products are available in over 100 countries and regions, with more than 100,000 active users. In crowdfunding, Rokid has repeatedly set records—breaking the history of XR crowdfunding on Kickstarter, and on Japan’s Makuake platform, surpassing 100 million yen in just 12 hours, setting the fastest AI glasses project to reach that milestone on the platform, earning widespread recognition worldwide.

Focus Media Empowers, From “Tech Trendy Products” to “Mass Market Needs”

If product strength determines how fast a brand can go, brand strength determines how far it can reach. In the second half of the “hundred glasses battle,” Rokid aims not only for industry applause but also for broader consumer choice.

This is the underlying logic behind Rokid’s renewed partnership with Focus Media. As a typical centralized media in the digital age, Focus’s elevator media reach 400 million urban mainstream consumers in key living spaces. With advantages of “high reach, high attention, high frequency, and high completion rate,” it penetrates essential life scenarios, achieving strong user engagement. In the era of stock competition, Focus has become a powerful amplifier for new product launches, scene triggers, channel support, and content events—serving as both the core force for brand ignition and the “golden track” for capturing consumer minds.

Based on this, Rokid’s “all-in” strategy involves full-scale deployment of core communication resources on Focus’s elevator TV, saturating major cities nationwide with high-density, all-scenario exposure. With the scene advantages and strong empowerment of Focus’s media, Rokid is expected to see explosive growth in brand visibility, with consumer recognition of “Rokid = AI glasses” deepening, and the brand establishing broader social consensus—making the leap from “tech trendy product” to “mass market necessity.”

Rokid’s three-year, 500 million yuan strategic partnership with Focus Media is based on mutual trust from past collaborations and a firm confidence in the future of the AI glasses trillion-dollar market. We believe that with Focus’s support, Rokid will rise rapidly, focusing on technological innovation and global expansion, allowing more users worldwide to experience China’s manufacturing strength and warmth. As the global industry looks to Chinese tech companies’ innovative vitality and open approach, Rokid has already set the “standard form” of AI glasses with a pair of “see and wear” glasses, leading the global development of AI + AR industries through international collaboration.

China Rokid, the global champion. The future-defining power is being firmly locked in.