Amazon (AMZN) Bolsters AI Push with AU$750M Robotics Fulfillment Center in Australia

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E-commerce and cloud computing giant Amazon AMZN +0.39% ▲ has announced plans to invest AU$750 million in building a new robotics fulfillment center in Brisbane, Queensland. The move comes as the company is enhancing its retail business and boosting productivity by adopting artificial intelligence (AI).

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Amazon to Enhance Operations with New Robotics Fulfillment Center

Amazon aims to complete the construction of its new robotics fulfillment center in Brisbane by 2028. The center will be capable of processing more than 125 million packages per year.

The company stated that its robotics fulfillment center will be one of the largest warehouses ever built in Queensland, with a capacity to hold 15 million of the smaller items sold on its Australian e-commerce website, such as pantry staples, beauty products, electronics, and toys.

Amazon stated that the new robotics center will support 1,000 local jobs once fully operational. The company has bolstered its position in Australia through continued investments, giving tough competition to Coles COL -0.68% ▼ and Woolworths WOW +1.50% ▲ .

Citing Amazon Australia’s director of operations, Wayne Angus, the Australian Financial Review noted that the company has invested $25 billion in warehouses and data centers since it launched its cloud unit Amazon Web Services (AWS) in the country in 2011, followed by its retail business in 2017.

What Is the Price Target for AMZN Stock?

Given strong demand for the company’s AWS cloud unit amid the ongoing AI boom, Wall Street is bullish on Amazon stock and has a Strong Buy consensus rating based on 40 Buys and three Holds. The average AMZN stock price target of $279.88 indicates about 31% upside potential.

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