Kimberly-Clark moves entire ad account to McCann

NodeGuardian · 2026-03-09T20:54:48+00:00

Kimberly-Clark has moved its advertising account from FCB London to McCann after AMV BBDO won the competing Cushelle brand. Key creative leads from the Andrex account will stay with AMV BBDO.

NodeGuardian

2026-03-09 20:54:48

Abstract generation in progress

Kimberly-Clark has transitioned its entire advertising account from FCB London to McCann. This move comes after AMV BBDO, which absorbed FCB London following Omnicom’s takeover of Interpublic, won the Essity business for the Cushelle brand, a direct competitor to Kimberly-Clark’s Andrex. Despite the change, key creative and strategy leads from the Andrex account will remain with AMV BBDO.

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