Invests 5 billion yuan to enter the yacht industry, Liu Qiangdong establishes yacht brand Sea Expandary

2026-03-03 17:14:57

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Beijing Business Daily (Reporter He Qian) — On February 24, Beijing Business Daily learned that JD.com founder Liu Qiangdong recently established an independent yacht brand, Sea Expandary, entering the yacht industry. The company plans to develop the entire industry chain, including research and development, manufacturing, sales, operation, leasing, brokerage, and services. Liu Qiangdong stated that he will invest 5 billion yuan.

It is understood that Sea Expandary plans to invest in a yacht manufacturing base in Zhuhai, establish a Chinese headquarters for the yacht business in Shenzhen, and participate in the construction and operation of multiple docks and supporting facilities in Shenzhen. Additionally, Sea Expandary will set up a series of supporting institutions in the Greater Bay Area, including R&D innovation centers, yacht operation service centers, and bonded maintenance centers.

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