Why Taboola (TBLA) Shares Are Falling Today

Petr Huřťák

Tue, February 24, 2026 at 1:51 AM GMT+9 2 min read

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TBLA

-3.97%

What Happened?

Shares of content discovery platform Taboola (NASDAQ:TBLA) fell 3.7% in the morning session after the Trump administration’s announcement of new global tariffs, reignited trade policy uncertainty. The move came swiftly after the Supreme Court ruled the previous week that the president could not use the International Emergency Economic Powers Act (IEEPA) for such duties, a decision that had initially sent markets higher. However, the administration invoked a different authority, the Trade Act of 1974, to impose a 15% global tariff for up to 150 days. The rapid reimposition of trade barriers creates significant uncertainty for companies across multiple sectors that depend on international supply chains and global trade. Investors are now weighing the potential impact of these new duties on corporate earnings and broader economic activity.

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What Is The Market Telling Us

Taboola’s shares are somewhat volatile and have had 13 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 3 days ago when the stock gained 3.7% on the news that the U.S. Supreme Court struck down the Trump administration’s sweeping global tariffs. The landmark 6-3 decision sent a wave of relief through the markets, with the S&P 500 and Dow Jones Industrial Average both climbing on the news. The court found that the administration inappropriately used emergency powers to bypass Congress in imposing the levies. These tariffs had placed a significant strain on corporate balance sheets, and many businesses now welcome the prospect of potential refunds.

Taboola is down 25.8% since the beginning of the year, and at $3.29 per share, it is trading 28.7% below its 52-week high of $4.61 from December 2025. Investors who bought $1,000 worth of Taboola’s shares 5 years ago would now be looking at an investment worth $281.97.

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