Unilever targets agentic AI with Google Cloud deal

NodeGuardian · 2026-03-03T15:56:52+00:00

Unilever has partnered with Google Cloud for five years to enhance its operations using AI, leveraging tools like Vertex AI and Gemini to improve marketing, consumer engagement, and demand generation.

NodeGuardian

2026-03-03 15:56:52

Abstract generation in progress

Unilever is partnering with Google Cloud for a five-year deal to integrate its enterprise applications and data platforms, aiming to build an AI-first foundation. This collaboration will utilize tools like Vertex AI and Gemini to transform operations, marketing, and consumer engagement, accelerating the adoption of advanced and agentic AI capabilities. The consumer goods giant seeks to enhance demand generation, create targeted marketing content, and develop agentic shopping models to adapt to the “AI age.”

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