Unilever Greater China President Chen Ge: A Century of Deep Cultivation, Building Long-term Confidence in the Chinese Market

China’s comprehensive advantages in innovation vitality and supply chain systems have laid a solid foundation for the high-quality development of the consumer goods industry. They also enable Unilever to continuously optimize its entire value chain from R&D innovation to intelligent manufacturing, driving the industry toward higher quality and sustainability. With over a century of deep roots in the Chinese market, Unilever accelerates the transformation of scientific and technological achievements through digital and intelligent technologies, enabling 75% of new products to go from concept to market within a year. On the supply chain side, relying on multi-regional collaborative production networks and industry innovations such as “factory direct to consumers,” Unilever continuously unlocks supply chain efficiency potential, strengthening the long-term development foundation through quality improvement and efficiency gains, and responding more agilely to consumers’ diverse and personalized needs.