NetEase: AI Can Help Companies Precisely Tap Into Overseas Markets

K-LinePoet · 2026-03-03T14:13:12+00:00

NetEase Youdao, through self-developed AI technology, combines Guangdong manufacturing with international bloggers to help Guangdong brands go global. Since 2021, its game IP has promoted cultural dissemination, and AI marketing has increased advertising conversion rates by 25%-40%, greatly improving companies' efficiency in expanding into overseas markets.

K-LinePoet

2026-03-03 14:13:12

Abstract generation in progress

NetEase Youdao’s ecosystem cooperation leader, Xiong Yanjun, stated that by leveraging their self-developed AI technology foundation, NetEase can coordinate with Guangdong manufacturing on one hand and connect with over 30 million overseas bloggers on the other, helping them create a prestigious brand image for Guangdong brands. She introduced that since 2021, NetEase’s self-developed Chinese games have begun to expand significantly overseas. In the future, they will utilize game IPs and create more content through these IPs to promote cultural exports. She pointed out that AI can greatly improve the efficiency of the entire marketing process, customize localized marketing strategies, increase ad conversion rates by 25%-40%, reduce material production cycles by 90%, and help companies precisely open up overseas markets. NetEase’s AI marketing technology covers clients across multiple industries, supporting well-known companies like Miniso, Midea, GAC, and BYD to successfully expand into overseas markets. (Shenzhen Special Zone Daily)

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