Shifting tastes freeze out Minute Maid as Coca-Cola discontinues frozen concentrate cans

Coca-Cola is discontinuing its Minute Maid frozen juice concentrates in the U.S. and Canada, including orange juice, lemonade, and limeade, due to shifting consumer preferences towards fresh, ready-to-drink beverages. This move comes 80 years after Minute Maid first introduced frozen concentrate, as sales have declined over decades, partly due to rising citrus prices and consumer skepticism about sugary drinks. The company expects existing supplies to last until April.