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Here's an interesting angle: what if the real unlock for Grok isn't just being a better AI, but rather tapping into how people actually behave on X?
Think about it—X is already where conversations happen. People debate, discover, validate ideas, and build communities in real-time. That's built-in liquidity that ChatGPT and other standalone tools simply don't have.
The monetization potential seems obvious once you see it. If Grok starts rewarding usage patterns or creating incentive structures around how people interact with it on the platform, you've suddenly got something with network effects baked in. Users aren't just getting a better tool; they're getting rewarded for using it.
That's a fundamentally different game than ChatGPT's subscription model. It's about embedding economics directly into user behavior on the platform itself.