Today’s crypto market is bustling with activity, with several tokens taking turns as the focus. Let’s go through each of their stories one by one.

**Why is $ZAMA gaining popularity?**

Speaking of $ZAMA, the main reason is that it launched community sales and a public auction today, which is the eye-catcher. The project opened a whitelist community round sale for 5500 OG NFT holders — this is the key. The price is $0.005 per token, compared to an estimated OTC valuation of $0.08, and the difference between the two is simply astronomical. Can you imagine? This "money-saving" feeling has directly fueled the market’s FOMO sentiment. Moreover, the public auction is scheduled for January 21, which is expected to boost excitement even more. During the sales window, trading activity and community enthusiasm surged dramatically, and discussions flooded in.

**$KAITO faces difficulties**

$KAITO became a hot topic today, but it’s not good news. The problem lies with X (formerly Twitter) — it suddenly revoked all API permissions for reward-based posting applications. With this move, the entire "posting mining" model that $KAITO depended on is now obsolete. The result was straightforward: the token price plummeted over 15%. Panic selling emerged in the market, trading volume increased, and the atmosphere was not very friendly. The project team responded quickly, releasing a statement and proposing a transformation plan, but investors clearly weren’t convinced — everyone is worried it won’t find an effective alternative. This concern directly intensified the bearish sentiment, making $KAITO the "bad kid" discussed most today.

**$BTC: Can institutional backing turn the tide?**

$BTC remains highly watched today, even though the price fluctuates around $97,000 and market sentiment is somewhat weak, a turning point has arrived. A major asset management firm made a large purchase of about 42,000 BTC, totaling $404 million — this news instantly boosted market confidence. Meanwhile, changes in stance from some compliant platforms regarding regulatory legislation also sparked discussions. An interesting phenomenon is that BTC’s price movement has diverged from the US stock market. Coupled with the anticipation of CME Group launching new products, traders and investors are keeping a close eye here.

**$ETH: Institutional power in sideways trading**

Although $ETH’s price is sideways today, its attention hasn’t waned. The reason is simple — institutional investors are still buying steadily, with major players like BlackRock continuing their actions. Interestingly, the market is comparing these current holdings and the previous high levels, pondering how much more they can increase their positions. While overall net inflow data has slightly declined, capital remains active, and investors are watching upcoming data for trends. These factors combined have kept $ETH’s market heat alive even during sideways movement.