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Recently, discussions about the integration of trading features on Twitter have heated up again, with everyone pondering the competition for traffic entry points. But upon closer inspection, BNB Chain has carved out its own rhythm in this competition, quietly becoming another battleground.
Over the past two years, BNB Chain has been the main battleground for retail investors—low fees, fast speeds, smooth user experience, and a huge user base behind it—making it naturally the first stop for many entering the crypto market. By 2025, things have become even more interesting. The on-chain Meme coin craze has resurged, but this time, beyond retail excitement, traditional major institutions have also begun to take serious positions.
Heavyweight players like BlackRock, Franklin Templeton, China Merchants Bank International, and Circle have gradually allocated assets to this chain. This has created a new pattern—institutions, retail investors, and projects coexisting within the same ecosystem, each finding their own place. From a purely retail trading venue, it has evolved into a platform where TradFi and the crypto market coexist.
By 2025, the resilience and attractiveness of this chain have been demonstrated. The next question is whether this dual-driven approach of institutions and retail investors can continue to deepen in 2026, and how it will reshape the entire ecosystem.